SDMalaysia thinks that sometimes, industry players tend to be very selfish when it comes to promote green agenda in the buiding sector. There are two scenarios that will tend to take place when developers embark on new developement projects.
Scenario I: Old school developers that don't understand the importance of sustainability principles. Whilst they are considered a dying breed, you can't entirely blame this group since they genuinly don't know what they don't know.
Scenario II: Introduce minimal green initiatives in project and use marketing ploy to charge consumers a bomb. Remember, Sustainability is more than promoting green concepts. The other 2 Ps (Profit and People) most often than not are compromised. We all know in Malaysia, sustainability measures in the construction industry is at a very dismal state. Just look at the condition of the of foreign workers employed by the most CONSTRUCTION companies. Most of them are living in hazardous environment and earn VERY low income (as a result of locals who perceived to shy away from the 3D; dangerous, dirty and difficult jobs).
So how will you know that when you buy your next property, the investment brings sustainable value for the overall 3Ps (Planet, People and Prosperity) ?
SDMalaysia is proud to announce that one of our key individual, Dr Nurul Muiz Murad will be making a special apprereace at the coming GreenBuild Asia 2012.
- Date : 15 February, 2012
- Time : 2.00 to 2.45 pm
- Venue : Seminar Room 1, Kuala Lumpur Convention Centre
- Topic :
A Cost Effective Way for Green Residential Green Development
Make a date with Dr Muiz and be enlightened by the holistic understanding of Green Building from him :)
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